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What is Slang?
Project:
Motion design (2025)
Project objectives:
Using motion design, create a visual sequence based on the piece of text
Methods:
After Effects, Premiere Pro, PlayAI (Voiceover)
This animation is a type-based visualisation of a chapter from A Little Book of Language by David Crystal, brought to life through motion design. Focusing on the topic of slang, the piece explores how informal, playful language can be translated into movement, rhythm, and typographic expression. Through animated wordplay, it investigates how type can capture the tone, wit, and cultural layers of slang — transforming language into a dynamic, visual experience.
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